UTM builder with a QR code
Build a UTM-tagged campaign URL and get a QR code for it instantly, so every scan shows up in Google Analytics as its own source and medium.
Want scan counts and an editable destination? Make it a free dynamic code.
Fill in the form to see your code.
Static · no expiry · PNG, SVG and PDF all built in your browser
Enter the page URL and the source, medium and campaign names.
The tagged URL and its QR code update as you type.
Download the code; scans arrive in GA4 under those UTM values.
Questions
What should I put in source, medium and campaign?+
Source is where the code lives, like poster or packaging. Medium is the channel, use qr. Campaign is the name of the push, like spring-launch. Keep them lowercase and consistent.
Will scans show in Google Analytics 4?+
Yes, as long as the destination page has GA4 installed. The UTM parameters are read automatically on landing.
UTM links are long. Does that hurt the QR code?+
Yes, a long URL means a dense code. If the code will be small, shorten the tagged link first with the link shortener, which keeps the UTMs on the destination.
Can I change the campaign after printing?+
Not on a static code. A dynamic AriaQR code lets you edit the destination, including its UTMs, at any time.
More free tools
Learn the terms
- Static vs dynamic QR codeA static QR code encodes its final data directly, so it cannot change. A dynamic QR code encodes a short redirect link, so the destination can be edited and scans can be counted.
- Short linkA short link is a compact URL that redirects to a longer one. In QR codes, short links reduce the amount of data, making the code less dense, and they power dynamic codes that can be edited and counted.
- QR code analyticsQR code analytics are counts and details of scans, such as time, approximate location and device type. They require a dynamic code or a tracked link, because the pattern itself cannot report scans.
- UTM parametersUTM parameters are tags added to a URL, such as utm_source and utm_campaign, that tell web analytics tools where a visit came from. On a QR code they show which print piece brought each visitor.
The next step
Make the code the artwork.
These tools make and check classic codes. AriaQR turns your photo, logo or illustration into the code itself, verified on real decoders before you download, with a link you can edit and track.
